Support Underground Music and Emerging Artists

HANZOKU RADIO is deeply committed to supporting underground music and emerging artists. By tuning in, listeners can discover fresh, non-traditional sounds and support global talent that might not be found on mainstream platforms. Unlike popular streaming services like Spotify, which focus on trending tracks, HANZOKU RADIO embraces independent musicians who often operate outside the commercial music industry.

Independent artists now represent a significant portion of the global music industry, accounting for over 40%. As the music landscape evolves, more artists are realizing that success is achievable without the backing of a major label. This shift is empowering musicians to take control of their careers, with many turning to platforms like SoundCloud, which hosts over 200 million songs, most of which are created by independent artists.

Supporting independent artists is crucial for their growth and success. Every stream not only provides financial support but also boosts their visibility through playlist placements and recommendations. For many artists, seeing their music appreciated by listeners is a significant encouragement, validating their hard work and passion. HANZOKU RADIO, by streaming through services such as SoundCloud, offers a platform where these unique voices can be heard, helping to cultivate a diverse and vibrant music community.